Our keyword Research Suite is a collection of data that helps you find, analyze, and track the best keywords for your business. As an Etsy seller, one of the keys to success is to ensure that your products are easily findable by potential customers. This is where keyword research comes into play, and the EverBee Keyword Research Suite feature can be a game-changer for your Etsy SEO strategy.
Why is Keyword Research important?
Keyword research is essential for your Etsy business because it will help you to understand and identify what words and phrases people use when searching for products like yours.
By incorporating relevant keywords into your product titles, descriptions, and tags, you can optimize your product listings to appear higher in search results and attract more potential buyers. This can help improve your conversion rates and overall sales.
Let's take a closer look at our metrics
Keyword Search Volume: Keyword Search Volume refers to the number of times a keyword or phrase is searched for on Etsy within a specific period (EverBee takes into consideration the last 30 days). This insight helps you understand the popularity of a particular keyword, which can help you decide whether or not to include it in your product listing. You'll want to focus on keywords with higher search volumes as they have a better chance of generating traffic to your shop.
- Keyword Score: This feature helps Etsy sellers to optimize their listings by showing them which keywords are being searched the most but have no competitors.
- Keyword Competition: The number of competing listings there are for this keyword. Our Keyword competition will help you determine which keywords are worth targeting and which are a waste of time. Learn more here.
What Is a Good Keyword Search Volume?
Choosing the right keywords is like finding the perfect balance. You want enough search traffic (volume) without facing big competition.
Too Low Volume: Targeting keywords with minimal searches means very few people will ever see your content.
Too High Volume: Chasing super popular keywords puts you up against established shops, making it difficult to rank well.
So, there is no single number to go by when determining a “good” keyword search volume.
Tag Analyzer
With the Tag Analyzer, you can analyze all the tags/keywords used in your listings and get insights into your competition's tags too. Our Tag analyzer table will inform the metrics mentioned above and the best of this feature is that you can also export all these tags. 👀
SEO is an ongoing process that requires regular monitoring and understanding Keyword metrics is crucial for Etsy sellers who want to improve their store's visibility, rank higher on search engines, and drive more organic traffic.
I hope this article was helpful, and if you have any more questions, feel free to contact us at hello@everbee.io
Related Articles:
- Keyword competition
- Visibility Score