Keywords are words or phrases that people type into a search engine when they're looking for something specific. For example, if someone wants to buy an infinity scarf, they might search “infinity scarf” or “cotton infinity scarf”. Knowing which keywords potential customers might be using will help you optimize your store for those terms—which increases the chance that people will find your products in searches. That's why it's so important to understand which keywords are relevant to what you're selling and include them in the titles and descriptions of your listings.


As such, it’s important to understand the level of competition that exists for certain keywords in order to accurately assess how much effort you should put into optimizing your shop for that keyword. Keyword competition is the number of competing listings there are for this keyword, for example:

High-competition keywords require more effort because there are more other shops competing for those same keywords, while low-competition keywords can be targeted with less effort because there is less competition from other shops.

Here another example 

If you type in 
“handmade jewelry” into the search bar on Etsy, you may notice that there are thousands of listings with this exact phrase in their titles or tags. This means that it would be more difficult to rank for “handmade jewelry” than if you used a less competitive phrase such as “custom jewelry design” or “unique gemstone necklaces”.

Knowing what keyword competition is and how it affects sales can help you craft unique titles and tags that will make sure your shop stands out from the crowd - leading to more traffic and potentially more sales! Put some time into researching competitive keywords so you can use them strategically; this could be key when it comes to increasing visibility for both yourself and other Etsy sellers!

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Good luck!