Creating informative pages is an important part of building a successful online store. Keeping your OpoShop content up to date helps improve your store's visibility in search engines, builds customer trust, and provides shoppers with the information they need.
Essential Pages for your Website
We recommend including the following pages on every OpoShop website:
- Homepage – Introduce your brand and showcase your products.
- Contact – Let customers know how to reach you.
- About Us – Share your brand's story and build trust.
- FAQ – Answer common customer questions.
- Shipping & Returns – Explain your shipping process and return policy.
- Terms & Conditions and Privacy Policy – Provide important legal information and outline your store policies.
Beyond the Basics
Depending on your business, you may also want to create:
- Collection and Category Pages
- Promotional Landing Pages
- Seasonal or Campaign Pages
- Custom Informational Pages
Add a New Page
- From the left-hand navigation menu, go to Designer > Builder.
- Click the Home menu to open the page navigation.
- From there, you can view your existing pages and create new ones for your website.
- Once you're in the Pages menu, click Add Page.
Choose the page type that best fits your needs:
- Standard Page – Use pre-built sections and the Builder to quickly create your page.
- Custom Page – Start with a blank page and build it from scratch.
- Next, enter a Page Title and add your content.
Give your page a clear, descriptive title to help customers find and identify it.
Add Content to Your Page
Use the Builder editor to create and format your page content. You can add a variety of elements, including:
- Links – Direct visitors to another page on your website or an external website.
- Images – Add visual content to enhance your page.
- Videos – Embed videos directly into your page.
- Tables – Organize information in a clear, structured format.
For more information about using the editor, see our Designing Your Shop guide.
Customize Your Page's SEO
Optimizing your page's SEO helps improve your store's visibility in search engine results.
You can customize the following:
- Page Title
- Meta Description
- Page URL
Note: Page titles longer than 70 characters and meta descriptions longer than 160 characters may be truncated in search engine results.
Customizing your Page's SEO settings
- From the left-hand menu, go to Marketing > SEO.
- Select the page you want to edit.
- Update the Page Title and Meta Description.
- Click "Show Page in Search Engines".
- Use Save to apply your changes.
If you have any questions, our Support team is always happy to help. Contact us at hello@everbee.io or simply send us a message through the support chat. 😊