We understand that navigating Etsy's policies can be complex, so we've created this guide to clarify how the QR codes in product images align with Etsy's guidelines and how you can benefit from them.

What Etsy Says About QR Codes:

As of the current policies, Etsy does not specifically address the use of QR codes in product images. This means there isn't a direct policy prohibiting their inclusion as long as they adhere to Etsy's broader policies designed to maintain a trustworthy and secure marketplace for both buyers and sellers.

Etsy's Stance on External Links:

Etsy's policies are designed to prevent fee avoidance, which occurs when transactions initiated on Etsy are completed outside of the platform. Essentially, Etsy does not allow links in product listings that could lead a buyer to complete a purchase outside of Etsy. This ensures that Etsy remains a secure and reliable platform for transactions, protecting both buyers and sellers.

Using the QR codes feature:

The QR codes in product images generated in EverBee are carefully designed to comply with Etsy's guidelines, focusing on building your email list while keeping transactions on Etsy. Here's what you need to know:

  • Direct to Newsletter Subscription: The QR codes generated by EverBee link directly to a landing page where shoppers can subscribe to your newsletter. This step is crucial for building a direct line of communication with your audience.

  • Seamless Return to Etsy: After subscribing, customers are promptly directed back to your Etsy shop, ensuring any potential purchases remain within the Etsy ecosystem.

  • Compliance and Transparency: This strategy is fully compliant with Etsy's policies, emphasizing transparency and trust. By using QR codes to promote newsletter signups, you're offering additional value to your customers without diverting sales away from Etsy.

Best Practices for Implementing QR Codes:

  1. Informative Product Descriptions: Clearly explain the purpose of the QR code in your product descriptions, reassuring customers of its intent to offer exclusive content or discounts through your newsletter.

  2. Focus on Value Addition: Highlight the benefits of subscribing to your newsletter, such as early access to new products, exclusive discounts, or valuable insights related to your Etsy shop.

  3. Monitor Engagement: Use EverBee's analytics to track how many customers are engaging with your QR codes. This data can help refine your strategy and ensure you're providing content that resonates with your audience.


At EverBee, we're committed to providing tools and strategies that not only comply with marketplace policies but also enhance engagement and growth for your Etsy shop. By incorporating QR codes into your product images, you're taking a proactive step towards building a stronger relationship with your customers.

Should you have any questions about implementing QR codes or wish to share your success stories, our team is here to support you every step of the way.

If you have any questions, please do not hesitate to contact us 😊