SEO (Search Engine Optimization) helps your store appear in relevant search results, making it easier for customers to find your products and pages online. 

In this guide, you'll learn how to update SEO settings across your OpoShop store, including products, collections, and other website pages, to help improve visibility and attract more qualified traffic.

Editing SEO for Products
  1. Open Products
    From the left menu, click Products.

  2. Select a Product
    Click the product row you want to edit.

  3. Go to Additional Information
    In the product editor, choose the Additional Information tab.

  4. Edit Search Engine Listing
    In Search Engine Listing Optimization, update:

    • Keywords: Research with tools like Semrush or Google Keyword Planner.

    • Page Title: Keep under 60 characters, include primary keywords.

    • Meta Description: Keep under 155 characters, write a clear and clickable summary.



Editing SEO for Collections
  1. Open Collections
    From the left menu, click Collections.

  2. Select a Collection
    Choose the one you want to edit.

  3. Edit Search Engine Listing
    Add relevant keywords, update the page title, and write a clear meta description that follows the same best practices as for products.


Editing SEO for Website Pages
  1. Open Pages
    From the left menu, click Pages.

  2. Select a Page
    Open the page you want to edit (e.g., About Us, Contact).

  3. Edit Search Engine Listing
    Add keywords, update the page title, and write a meta description based on the page’s content.


Best Practices for SEO Optimization

  • Use relevant keywords that match what your customers are searching for.
  • Keep titles under 60 characters and meta descriptions under 155 characters.
  • Avoid keyword stuffing. Focus on natural, helpful descriptions.
  • Make each page title and meta description unique.

Optimizing SEO across all areas of your website can help improve your search engine rankings, increase visibility, and attract more relevant visitors to your site.