Running a sale on your EverBee Store is one of the best ways to boost your sales and attract new customers. Here’s a simple, step-by-step guide-adapted just for EverBee users-to help you plan, launch, and promote your next sale like a pro.
1. Plan Your Sale Schedule
Think of your sale as an event, not just a discount. Planning ahead lets you build excitement and make the most of your promotional efforts.
- Look at your content calendar for the next few weeks. Where could a sale fit in naturally?
- Decide if you want a quick flash sale, a weekend event, or a longer campaign.
Try these ideas:
- New Product Launch: Offer a promo code to celebrate and drive first sales.
- Seasonal or Event-Based Sales: Tie your sale to holidays, store milestones, or big events (like reaching 1,000 followers, Black Friday, etc).
- End-of-Season Clearout: Move older products before launching new designs
- Limited-Time Offers: “First 25 customers get 15% off!” This creates urgency and excitement.
- VIP-Only Sales: Reward your subscribers with exclusive codes.
2. Create Compelling Promo Codes
Promo codes make customers feel special and give them a reason to shop now.
Types of promos you can run:
- Percentage off (like 10% off)
- Dollar amount off (like $5 off)
- Free shipping (if you offer it)
Also, double-check your profit margins- make sure your discount won’t eat up your earnings, especially on lower-priced items.
Tip: For a “first 20 orders” promo, monitor your dashboard and turn off the code once you hit your limit.
3. Prepare Eye-Catching Promotional Content
Create images and videos featuring your products. If you can, show yourself using or wearing them- it builds trust and excitement. You should also plan your posts ahead of time: tease the sale, announce when it’s live, and remind followers before it ends.
Don’t forget to include:
- The promo code
- Sale dates/times
- Discount details
- A direct link to your EverBee Store
4. Announce Your Sale Everywhere
- Instagram: Post to your feed, Stories, and Reels. Tag your products if you use Instagram Shopping.
- YouTube: Mention the sale in your videos and use the description box for promo details.
- TikTok: Create a fun video showing off your sale items.
- Email List: Send a quick announcement to your subscribers.
- Link in Bio: Use Linktree or a similar tool to make your store easy to find.
5. Create Urgency and Make It Easy
People are more likely to buy when they know a deal won’t last forever. Always include the sale end date and time. Use phrases like “limited time only,” “while supplies last,” or “first 20 customers.” And make sure your promo code is easy to remember and use.
Running a sale on EverBee is all about planning, promoting, and making your buyers feel like they’re getting something special.