Timing is everything when it comes to seasonal sales on Etsy. Research shows that planning at least four months in advance can give you a significant edge. Early listing can lead to substantial algorithmic benefits, including higher search rankings.
For those looking to dominate the Christmas season or jumpstart their 2025 sales, the time to begin your product research is NOW!
At EverBee, we emphasize the importance of forecasting trends months ahead. This is crucial because sometimes, Etsy's algorithm takes about 60 to 90 days to assess new listings and assign them a quality score, even ranking.
Early listing is essential for visibility in all areas, and to rank in the Etsy algorithm search, you want to list your products way before the season you hope to sell them.
For instance, last year, shoppers started searching for Christmas decor as early as July. Sellers who list their items by October or November miss out on several months of potential traffic.
How to Get Started
1. Monitor Trends: Observe local, physical craft stores, and YES! your Niche Competitors. Their seasonal listings can provide a cue for when to launch your own.
2. Use EverBee:
- Install the EverBee Extension on your Chrome browser.
- Search Your Niche on Etsy using the search bar.
- Analyze Products with the Product Analytics or keyword research feature.
- Sort by Revenue or Sales to identify top-performing items.
Planning for Success
Success on Etsy requires foresight, research, and patience. By leveraging past trends and tools like EverBee, you can stay ahead of the curve and ensure your listings are ready to capture early-season shoppers.
Also, with careful planning and the right strategies, you’ll be well on your way to your Etsy success!
Ready to get started? Visit EverBee.io and follow the steps to set your Etsy shop up for seasonal success.