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Help optimize your shop and listing pages by learning how Etsy works

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  • Etsy Ads Vs. Offsite Ads - what's the difference?
    Etsy Ads and Offsite Ads are two different types of advertising programs that can be used to promote your Etsy products. Etsy Ads are ads that are ON Etsy - either the Etsy App. or on Etsy.com. You set your daily budget and have control over this in your Etsy Shop Dashboard (under Advertising).. Example of an Etsy Ad below: Offsite Ads are ads that are NOT on Etsy... they are on other sites such as GooFew readers
  • Understanding Etsy Conversion Rates
    If you’re an Etsy seller, understanding conversion rates is key to success. But what exactly are conversion rates? In short, they tell you the percentage of people who see your shop and then make a purchase. Knowing this information can help you better understand how well your shop is doing and how to optimize it for future success. According to Etsy, the average Etsy shop has a 1-2% conversion rate. That means that for every 100 people who view your shop, only one or two will make a purchaFew readers
  • Keyword competition
    Keywords are words or phrases that people type into a search engine when they're looking for something specific. For example, if someone wants to buy an infinity scarf, they might search “infinity scarf” or “cotton infinity scarf”. Knowing which keywords potential customers might be using will help you optimize your store for those terms—which increases the chance that people will find your products in searches. That's why it's so important to understand which keywords are relevantFew readers
  • What is Visibility Score?
    Ever wonder how your listings compare to EVERYONE ELSE'S on Etsy? Check out the Visibility Score! It measures how many more views your listing is getting compared to other Etsy listings. As an example, if a listing has a 85% score—it's receiving more daily views than 85% of all items on the site. To determine exactly what that number looks like, you can do the following: Total of the listing's views since you first created it / of days since its creation Before comparing your listinFew readers
  • Etsy Profit Calculator
    Our Etsy Profit Calculator is designed with one goal in mind - maximizing your profits! It provides you essential info on the most profitable products, so you can make sure that all of your hard work earns its reward. :) Why is it important to identify profitable products? Everyone wants to know in advance what’s going to be your “take home” amount from each sale. Of course, there are many different factors and costs that you need to consider when you make a sale, and it is more imporFew readers

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